The Hybrid Event Marketing Model

News on February 25th, 2010 No Comments

Here’s my take on Event Marketer Magazine’s webinar titled, “Mastering the Emerging Hybrid Event Model: Profitably Blending Digital and Physical Experiences.” Representatives from IBM, GPJ and Cisco discussed, “What are hybrid events?”  Are the effective?  Are they “green”?  The answer is yes – they have all of these attributes and more.  In brief, hybrid events are [...]

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Welcome to Morsels and Nuggets

News on January 19th, 2010 No Comments

For those of you who couldn’t attend the PCMA Convening Leaders meeting in Dallas and missed the live webcasts, don’t fret, we’ve got you covered. We took diligent notes and are sharing our take-aways with you. Below is a compilation of the morsels and nuggets that are not to be overlooked.
Airlines & Meetings: A CEO [...]

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