PCMA, AMA and MPI, Oh My!
Last week I attended events hosted by three of the main industry acronyms, Professional Convention Management Association (PCMA), American Marketing Association (AMA) and Meeting Planners International (MPI). I met terrific colleagues, picked up some great information and acquired two new books to read, “Marketing to Women,” by Marti Barletta and “To Do, Doing, Done!” by [...]
