Plan Ahead Events

The Practical Process of Achieving ROI

The ROI Methodology ™ is based on the five levels of measurement (data collection) that include:

Level 1:

Reaction data which we are able to collect from your attendees and includes planned action as a result of your event.  For example we may develop and distribute a survey asking clear, concise questions regarding the attendee’s perception of the events value (Was the meeting/event useful, motivating, valuable, etc.)

Level 2:

Data is based on learning. We will help you evaluate what your attendees learned which may include the increased knowledge of a new product, new sales strategies, new business goals of the organization, etc.

Level 3:

Post event questionnaires are utilized to determine your attendees’ success with the implementation of their new skills, education, etc. These questionnaires will provide a method of isolating the effects of the meeting and ensuring that our final ROI value reflects the true impact of your meeting or event.

Level 4:

This data reflects the impact of what the attendees are currently doing and the impact it has on business. The data collected at this level reflects the consequences of the application of knowledge received by the attendees through your meeting or event. For example, “have sales actually increased as a result of sales training?” The data which is collected at Level 4 is then converted to reflect a monetary value: For example, if it is determined that the outcome of sales training has increased the acquisition of new customers by 20%, we will convert that to a monetary value using a standard value that currently exists – the cost associated with attracting a new customer.

Level 5:

The actual ROI calculation! The examination of the cost of your meeting vs. the benefits of your meeting or event will determine the monetary benefits of your meeting or event. Before the ROI may be calculated, all of the benefits of the event must be assigned a monetary value so we are able to conduct a cost/benefit analysis. For meetings and events we recommend that the evaluation include the benefits that have accrued over a one year time frame. One year is quite conservative considering a meeting or event could have a positive impact which is evident for a much longer period of time.