Plan Ahead Events

How will Plan Ahead Events help me determine the Return on Investment (ROI) for my important meetings and conferences?

The ROI Methodology™

Our Meeting and Event Management Specialists have studied the ROI Methodology™ which was developed by Dr. Jack Phillips. The ROI Methodology™ is a proven method for evaluation and assessment of financial return which has been practiced for over 25 years in organizations worldwide. Organizations from all industries including, manufacturing, services, foundations, associations, government and education are utilizing these valuable tools to determine their return for career development programs, human resources training, executive coaching, technology implementations and recruitment processes. Now more than ever, businesses are looking to hard data for direction on future spending and the allocation of funds. Our Event Management Specialists are now using this tool in an effort to assist our clients in determining the ROI for their meetings or events.

Beginning with the end (ROI) in mind

The best way to approach meeting and event planning is to define a clear purpose during the initial stages of planning. Selecting the meeting or event to analyze is the first step toward ROI measurement. Meetings focused on career development and education are ideal candidates for ROI analysis. Such learning programs increase attendees’ knowledge and skill level, which will cause them to take actions thus having a measurable impact on business – sales training increases the skill level of a sales force which in turn impacts a business through increased revenue generation. Plan Ahead Events is committed to working closely with our clients in an effort to align our clients’ meetings and events with their business goals, ensuring that their meetings are optimally designed for learning and measurement.