If you are like me, walking into a large tradeshow or convention can be a daunting task. At times it is hard to find the exact exhibitor or company you are looking for. So, what if there was a site to match buyers and sellers prior to the show, and allow them to stay in [...]
When it comes to social media, many professionals (us included) find themselves asking “Is anyone really reading this?” In addition to personal blogs, Facebook, Twitter, and LinkedIn, there are a ton of ways to connect with your technically savvy audience… that is if you can get them to read it. After participating in a webinar [...]
Although the economy isn’t the best, popular trends and ideas are still blooming. In 2009, Event Marketer recorded 67 trends. Of these 67 trends, there are close to 20 that they claim will drive the industry in 2010. And good news – budgets are up in 2010 ranging from 5% to 15% and there’s an [...]
Here’s my take on Event Marketer Magazine’s webinar titled, “Mastering the Emerging Hybrid Event Model: Profitably Blending Digital and Physical Experiences.” Representatives from IBM, GPJ and Cisco discussed, “What are hybrid events?” Are the effective? Are they “green”? The answer is yes – they have all of these attributes and more. In brief, hybrid events are [...]
STOP!! Take a minute and think about all the times you had to present some sort of information. How did you do it? Was it via a video conference or a PowerPoint? Was it successful? Entertaining? Did you enjoy it? OF COURSE NOT! Very few people actually enjoy this necessary evil. That’s why I’m happy [...]
Last week I attended events hosted by three of the main industry acronyms, Professional Convention Management Association (PCMA), American Marketing Association (AMA) and Meeting Planners International (MPI). I met terrific colleagues, picked up some great information and acquired two new books to read, “Marketing to Women,” by Marti Barletta and “To Do, Doing, Done!” by [...]
Yesterday I attended the CRAVE Business Chat at Chicago’s Ruby Room on Division. The topic was “The Challenge of Authenticity™: Personal Branding for Entrepreneurs, Consultants & Small Business Owners.” Many of our clients are small business owners, so I like to keep up on the challenges and concerns of this demographic. Plus, I’m a big fan [...]
This thought-provoking article written by Albert Z. Carr was published in Harvard Business Review and was a topic of conversation at the Executive Breakfast Club’s January seminar. As strong proponents of both business and ethics, Plan Ahead Events is a huge supporter of this organization.
The article, “Is Business Bluffing Ethical?”, compared strategic business decisions with [...]
For those of you who couldn’t attend the PCMA Convening Leaders meeting in Dallas and missed the live webcasts, don’t fret, we’ve got you covered. We took diligent notes and are sharing our take-aways with you. Below is a compilation of the morsels and nuggets that are not to be overlooked.
Airlines & Meetings: A CEO [...]
